When speaking of ideas, there is usually the tendency to talk about the ones that succeed, but what about the ideas that fail? In fact, the ideas that end up being a failure are also important, and not because of the damage they cause, but the damage done by those who manage them.
When an idea looks good and ends up being implemented, people in charge develop a bond with it. When the idea does not work and the analysis shows that it actually has little chance of success it is difficult to put it away. It is even more complicated when money has been invested in that idea. There is always the temptation to keep it to recoup the investment. However, when an idea does not work and there is evidence that it will not work, it's best to drop it and start posting losses. Clinging to an idea that does not work is extremely more expensive to stay faithful to it.
Companies make mistakes, but they learn from those mistakes. A bad idea can turn into a great lesson for a great brand. And because of the failure companies learn to properly handle bad ideas.
To say that we can learn more from failure than success seems a cliché, but it is completely true. When an idea fails, it is important to understand why it has. Sometimes it is obvious. In others, it is less clear. Often, we are so wedded to an idea that is difficult to see why it did not work. In this case, it is best to entertain the idea from outside and determine that it has failed.
It is important not to punish the person responsible for an idea that has failed. It is part of human nature to try to blame someone. When you blame someone for something, that person also gets reprimanded. Unfortunately, the reprimand will definitely suppress the desire to bring new ideas to the table. As a result, the organization loses a wealth of creative ideas and creative people.
Furthermore, within an organization, an idea gets accepted by a group of people and implemented by even more people. In this sense, blaming a failure on one person making him a "scapegoat" is never the right strategy.
The best strategy is to involve the person who suggested an idea that ended up failing in the evaluation of why the idea did not work. At the end of the day, a bad idea can end up being the seed of a great idea.