Construction Logo – Are Low Costing Logos Too Good To Be True?

There are quite a few design firms on the internet which are claiming that they can design a professional looking construction logo for $ 200 or less. For many people, this would sound like a scam. Most are used to paying at least 5 times that amount to have a logo custom designed for them by a professional.

Is this claim for real or is this just a scam by designers who provide substandard designs to unsuspecting customers for a quick buck?

The Real Deal

The truth is there are professional designers who provide excellent designs for very low prices. However, there are those who unfortunately provide substandard designs for the same price. So the trick is to find those who are the real deal. We will touch on that later in the article.

How Can They Provide Design At Such Low Prices?

As the old saying goes 'Time Is Money'. What these designers have done is simply make the whole process – from start to end – much shorter. What they have done is save time on research and information gathering. There are no one hour phone calls to the clients to find out in-depth information about the company. And unlike design packages which cost $ 5000, those which cost $ 200 or less do not come with a logo manual once the project is completed.

Why Did They Do This?

It is a fundamental matter of demand and supply. Because of the growth of ecommerce, the market for quality logos minus a branding campaign grows along with it. Merchants of online stores wanted well designed and unique logos for their store at an affordable price.

Will The Design Quality Suffer?

The designs that these designers provide are of good quality. The designers may not have research the company in extreme detail before progressing with the design but any information provided is used to good effect. Designs are clean, in some cases very detail and look professional.

What Are The Signs Of Good Design Firms?

The more reputable design firms, more often than not, offer unlimited revisions. This is to ensure customers get what they want. However, in the event that they do not, many firms offer no-strings-attached money back guarantees. Money back guarantees are like a safety net so ensure that you pick a design firm which clearly states this in their design package.

What You Should Expect?

Do not be surprised to view your first concepts in less than 3 business days. Most these designers have been in the business for at least a decade and understand different industry design requirement. and can therefore conjure a viable design within that time mentioned. Expect to view at least 2 original concepts. When the project is completed, ensure you also get your logo in a vector format which will enable you to use your logo for printing purposes as well.

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