Whether you are a newbie or a veteran internet marketer, you have asked yourself –
"How can I get more web site traffic?
You already know you must generate online visitors to your site before they will have the opportunity to purchase anything from you, and they must be willing to buy what you offer before you can create profits online.
More visitors are better, right? Not necessarily!
You think, if you could just get more traffic to your web site, you could make more money, but it just never seems to work out that way … the more web site traffic you get the more your advertising costs seem to be usually .
Sources of Traffic by Quality
There are really two main categories of traffic sources online, targeted sources are the higher quality.
Highest Quality – Personally Referred Traffic includes referrals from other sites related to your sites nature, your emailed sales letters, from articles you posted online
Next Highest Quality – Search Engine Referrals are visitors that found your high ranking webpage when they searched for a specific keyword (or phrase) in a search engine – Unpaid search result
Next Highest quality – Targeted pay-per-click (PPC) is purchased clicks from visitors that searched and clicked on a specific word or phrase related to your website page. This is a paid ad placement in a search engine such as Google or Yahoo.
Next is Ezine Advertising – are ads placed in niche online newsletters that have readers that are interested in buying your product.
These are the lowest quality – such as exit traffic, pop-up, pop-under, and redirect traffic is generally both inexpensive and low responsiveness. So How do You Increase Your Profits, then?
You must manage the many sources of traffic correctly to be profitable which means you have to track results to ensure that you convert enough visitors into sales to exceed your costs to just break even. (ie – conversion rate =% of visitors that buy)
To create profits online you must improve the results you get from the traffic you have, and add a better quality traffic source to your marketing campaign.