If you need a regular supply of leads – that's easy. If you need a regular supply of qualified leads, then that's something else. Let's assume it's the latter and outline a few lead generation ideas you can use to jumpstart your business today.
Complimentary referrals are a great way to start, and this can also be used if you are selling online.
This method can be a simple way of generating very high quality sales leads, but it depends on your market. If you are selling B2B then get to know representatives from a similar or complementary business. For example, if you sell computer software, get to know the reps that sell computer system hardware.
If you have an online business, one of the best lead generation ideas would be to contact companies and suggest an advertising swap – your banner for their. Be careful who you choose, to approach the businesses with the highest page rankings because they get the most traffic. If your site is not in the rankings yet, then you will have to move down the rankings a little. It only takes an email, so it's always worth trying. You could also check to see if the higher ranked companies have an affiliate program too, that way way you could earn some extra money in commissions, but that does not solve your business out there as much.
Most people absolutely hate cold calling, but if you have nothing else up your sleeve, it can be more effective than sitting around doing nothing. If nothing else, it will at least get you and your company's name out there. You should resolve to make cold calls every day, even if it's just a dozen calls – that 60 over a week and should produce at least a couple of leads.
Another one of the better lead generation ideas are trade shows – yet another way of generating sales leads but the events you choose must be very relevant to your business. Trade shows can be cost too; you will have to have special advertising printed up and perhaps employ someone else to help you. There are also flight / travel and hotel expenses to take into account. But trade shows can often result in poor sales as they are rarely attended by the people who make the decisions within a company.
If you have a website, the best way to generate sales leads is by having an opt-in box. Your subscribers will only come though, if they know your website exists, and that's a tough task these days.
A website must be properly optimized so that people searching for your product can find your website, which means the proper use of keywords and long-tail keywords – which are commonly used phrases used by people searching for something specifically. The aim with a website, in order for it to generate good qualified leads, is to be up on the front page of Google when someone puts in a search. Anything other than page one, and your website will probably be ignored – it does not matter how great it is and what it cost you.
There are dozens more lead generation ideas out there, but in the end you need a system; a proven system of lead generation that hundreds of people use daily. There definitely are techniques out there that can assist you with lead generation, so if you are floundering you should look at one of the best systems on the market today.