Is Your Domain Costing You Traffic?

You visited a great website some time ago that had some fantastic

information on it. It is not easily found in search engines

results so you decide to type the domain name into your favorite

browser. The problem is that the url spells out something like

Does that sound ethical to you? It maybe helpful with those

search engine rankings but for many visitors that can be a pain

in you know what to type out.

For years I worked in an internet café and was surprised to know

that many persons can’t type in a hyphen. Instead of finding out

how to do it, they just move on to an alternate site hence a loss

of traffic.

The average computer user can be a lazy fellow indeed. That’s why

there are so many keyboard shortcuts. He needs to complete his

task as soon as possible.

Ever wonder why the Googles, Yahoos, Amazons and Ebays of the

online world are so successful? It’s because there domain name

play a significant role in there branding.

There are countless persons logging on for the first time each

day in search of information that can assist them in the iniation

process. It is imperative that your domain name play a major part

in creating a bond with your viewers.

For almost four years I marketed a free website that was hosted

on Geocities. My “domain” spelt out

which made marketing feel like running with an anchor tied to my

legs. I can’t even imagine the amount of traffic and credibility

that I lost due to that single factor.

Does it work? It can and sometimes it won’t. I believe that

having a domain with too many words in it can be a turnoff just

like having a Geocities site. It seems unprofessional for a

company to have a name that contrasts the credibility that they

are trying to create.

Some domain names are like a cargo train several comportments

long. Why? Since some search engines do not give any significance

to the meta keyword tag, some webmasters fill their domain with

their keywords.

A good domain does not guarantee success as I found out. But a

memorable and easy to spell name can be beneficial to both you

and your visitors. You can have an easier time reaching them and

they will have an easier time finding you with a quick type in of

your domain.

I think it is best to put your keywords for each page in your

file name. That way you, the search engines and your viewers all


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